110 Employer branding and awards at the network banks Various initiatives were also put in place at the network banks to position themselves as more attractive employers and to ensure the recruitment of new talents. Central Europe (CE) Raiffeisen Polbank received the “Top Employer” award in 2016 for the third time. In Hungary, a new recruitment campaign called “Faces of the Bank” was launched, in which employees describe why they appreciate their job and Raiffeisen as employer and. The statements were used for newly designed job advertisements and for two employer branding videos. The career page on the website was also revised and modified to appeal to Generation Y in particular. Raiffeisen Bank Zrt. in Hungary won second place in two categories in the “Colibri Internship Award Competition” as the best employer for interns from a total of 50 mostly international companies: once in the category for “Business and Finance” and once in “Audience Award”. Southeastern Europe (SEE) Raiffeisen BANK dd Bosna i Hercegovina achieved a place among the “Top 10 most attractive employers” on Posao.ba out of 740 participating companies. To strengthen its position as a sought-after employer on the jobs market and to carve out its competitive advantages, Raiffeisenbank (Bulgaria) EAD and Raiffeisenbank a.s. in the Czech Republic worked on defining the Employee Value Proposition. This employer branding measure is not only directed outwardly but is also intended to help internally to motivate employees and increase loyalty toward the company. Eastern Europe (EE) AO Raiffeisenbank in Russia greatly increased its presence in the social networks on the most frequently local portal and exploited completely new options for presenting the company by posting the video series “Raiffeisen Zoom” on YouTube. A very large employer branding initiative was implemented with a series of events for students and university graduates with over 3,000 participants and included the holding of competitions with case studies. In addition, the bank hosted conferences with presentation topics that were particularly aimed at IT graduates. The new program “Raiffeisen Involve Internship” was started with the goal of offering the top graduates a career entry at one of the leading banks. In 2016, 22 apprentices were given contracts for the program lasting twelve months. Of these, 18 received a permanent employment contract. For 2017, a total of 33 new apprentices are expected to be accepted into the program. Raiffeisen Involve Internship, © AO Raiffeisenbank Raiffeisen Involve Internship, © AO Raiffeisenbank
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