146 Southeastern Europe (SEE) As part of the initiative “Financial News”, started by Raiffeisen BANK dd Bosna i Hercegovina in 2007, news on financial topics has been reported on prime time television every evening. The program offers viewers a chance to update their knowledge of various banking topics and to have common financial concepts explained. Each broadcast also provides information about stock markets and the ‘ABC of Business’. “Finance News” episodes are also available on the offical YouTube channel and posted on the Facebook page of the Raiffeisen Bank. Since 2015, it has also been possible to communicate with bank employees around the clock via web chat. © Source d.o.o. for Marketing and Video Production The free “financial profile”, which is a service of Raiffeisenbank (Bulgaria) EAD, offers the evaluation of one’s personal financial situation based on the four primary factors of an income and expenses balance sheet, thriftiness, loan debt and covering risks. This personal profile provides an overview of one’s financial situation and helps identify those areas that one should pay attention to. This service is not restricted to bank customers or bound to the use or purchase of bank products of Raiffeisenbank in Bulgaria. Raiffeisenbank (Bulgaria) EAD continued the digital initiative “Ask the Experts” – a series of videos containing interviews with experts – in 2016. The goal is to advise customers on the use of credit cards by means of this online medium. Consumers receive professional advice concerning the bank’s products including credit cards and store cards, consumer credit, mortgages and bank insurance. In five short videos, experts answer the most frequently asked questions on the subject of credit cards with lots of practical examples that avoid the use of complicated jargon. The videos can be watched on YouTube, the Facebook page of the bank and via the communication channels of Twitter, Vbox7.com and the media center of the bank’s website. In mid-2014, Raiffeisen Bank Kosovo J.S.C. began a financial education initiative in cooperation with the IMF (International Monetary Fund) and held many workshops and training courses in coordination with its branches. The adventure camp “GoOut Junior” combines sport and education. This multilateral approach at a stage of development in which children acquire basic skills is intended to help them later in their development and everyday activities. The various daily activities carried out with the seven to ten year-olds aim at positively influencing the functional and motor development of the children, preventing illnesses and avoiding the development of undesired behaviors. As part of the financial education program, Raiffeisenbank Austria d.d. in Croatia supported the educational program with a finance quiz, which the children answered in teams, as a way of teaching basic knowledge. It also jointly organized a contest for World Savings Day with Croatia’s most popular radio station, which involved listeners having to answer some financial questions. This was an attempt to communicate financial education to the greatest number of people possible. Every participant who knew the right answer to the financial topics received a clue about the location of a small money box. The participants then had one more week to give the right answer again. In 2005, Raiffeisenbank Austria d.d. in Croatia established the web portal “www.limun.hr”. With useful information about the economy and a focus on financial services, the portal contributes to advancing the topic of financial education. In 2016, the portal recorded approx. 3.06 million visits, of which 28.2 percent were new visitors.
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