136
GUMMIHÜPFEN
© Vladimir Kotmishev
Namenssprung
Sportschuhsprung
WWW.UGOTCHI.AT • KINDER GESUND BEWEGEN
© SPORTUNION
Raiffeisen Bank International | Sustainability Report 2017
AO Raiffeisenbank in Russia held a joint public
competition from October to December 2016 with
the charitable foundation Samarska Gubernia that
focused on educational projects for older people, the
“Silver Age Generation”. ”The Silver Age” competition
is aimed at supporting NGO projects for developing
educational programs for older people. It prioritizes
educational classes for acquiring knowledge about
computers, finance and legal matters, psychology and
pedagogy, culture, art and professional training.
128 submissions from 34 cities were received and
110 made it into the evaluation process. Of these,
30 projects were selected to receive financial support
based on defined evaluation principles and expert opinions.
The implementation began in March 2017. Despite the diversity of the submitted projects, one key topic was
computer education for retirees. Within the framework, for instance, of one of the selected projects, which was
intended to improve computer and finance skills, various topical clubs were set up: a literature discussion club, a
cinema club, an association for healthy lifestyles, a “Grandma in social networks” club and a “My grandma is a
businesswoman” club. The variety of educational offerings helped project participants to reconsider their previous
perspectives and to improve their lives psychologically and financially.
Sports initiatives
RBI doesn’t only consider sports to be a part of the brand’s self-image; rather, even sports provide an opportunity to
show leadership in social responsibility. RBI has therefore been promoting sports for many decades – from young
talents to the stars.
In turn, RBI AG supported numerous sports initiatives in
2017. Among them is the initiative “UGOTCHI –
Points with Class,” in which the company has been
Sportunion’s official partner since 2013. This exercise
initiative from Sportunion and its more than 4,000
clubs in Austrian primary schools is organized in the
form of a competition. School children collect points
for their exercise activities in school, after school, with
their families and for other activities which have
sustainability tie-ins (nutrition, promotion of the regional,
trash separation, etc.).
In ten years, an average of around 50,000 school
children from more than 2,000 classes and about 900 schools have participated in this program per year. In
addition, RBI AG is the official partner of the training and continuing education academy of the Sportunion.
There, around 300 courses in various sports as well as fitness and health are offered annually.
In addition, RBI AG, among others, was involved for the tenth time as an official sponsor of the ice hockey world
championship, which took place in Germany (Cologne) and France (Paris) in May. Its commitment is based on
the wide popularity that this springt
sport enjoys in some countries in Central and Eastern Europe. Altogether, 16 teams
played 64 matches for the auch
world champion title. In the final in Cologne, Sweden was named world champion. In
auf
total, more than 1.2 billion einem
viewers watched the tournament in front of the TV sets. Thus, this World Cup was the
largest winter sports event Bein
after the Winter Olympics.
U
GO
TCHI
ist
ein
Küken
hat
einen
gelben
Rücken
es
trägt
am
liebsten
Sport-
Schuh
Schuh
und
hüpft
herum
wie
du
du
du
U
GO
TCHI
gibt
voll
Gas
und
hat
unendlich
Spaß
Es
heißt
GO
GO
GO
Es
heißt
U
Es
heißt
GO
Es
heißt
U
GO
TCHI
Es
heißt
U
U
U
U
GO
TCHI
dreht
sich
ein
1
Einbeinsprung
2 3 4
1 2 3 4
1 2 3 4