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The Pro-Ethics Seal is awarded for a period of two years. Companies are awarded for marketing measures
which reflect:
• the ethical and moral principles of the code of ethics of the Austrian advertising industry (for ethical
advertising)
• the community social-ethical ideals of the communications industry (for self-regulation)
• and for standing up for freedom of advertising and against advertising bans in this form.
All marketing measures of RBI, including the nationally and internationally advertising RBI AG as well as the
network banks in Central and Eastern Europe, all comply with the “Consolidated ICC Code – Advertising and
Marketing Communication Practice” published by the International Chamber of Commerce. This is to ensure a
transparent and fair market presence, one that is oriented to internationally recognized guidelines.
In addition to protecting customers, our responsible marketing managers also ensure that only those marketing
activities which are in the interests of the company are actually carried out. Bribery and corruption are not to be
tolerated to any degree and our strict compliance guidelines help us to achieve this goal.
International advertising and marketing campaigns of RBI are exclusively developed and commissioned by the
Group Marketing division of the Vienna head office. This division also evaluates and approves all local campaigns
by the network banks in Central and Eastern Europe by reviewing and approving TV spots, online advertising,
print ads, etc. before they are published.
RBI values a functioning capital market and public confidence as being just as important as its reputation as a
professional player on the market. Any action which endangers this principle would have serious consequences
for both RBI and the employees involved. The need for integrity also applies in the fight for market share. This
means that no unauthorized agreements should be entered into and that it is necessary to abide by the rules of
fair competition and the standard international rules of market behavior (MiFID). There were no complaints at the
Vienna sites during the timeframe covered by this report. One network bank became the subject of a court case
in connection with anti-competitive behavior, which was still ongoing at the editorial deadline.
Raiffeisen Bank International | Sustainability Report 2017