110
Employer branding and recruitment at the Vienna sites
The advance of digitization is visible not only in the world of work, but is affecting every area of life. In particular,
it is changing the way we communicate and interact. In turn, this has altered the way in which companies attract
new employees. In order to reflect these changes and ensure optimal contact with all potential employees in the
future, the existing approach has been revised and supplemented by new forms of contact.
The core of our employer branding strategy is communication, interaction and direct exchange with students,
graduates, talented individuals, young professionals and specialists. New forms of interaction via social media,
e.g. XING, LinkedIn, Twitter and our responsive careers page, allow applicants and interested parties to get the
information they need more quickly and more comprehensively, whether that information is about RBI as an
employer, HR marketing activities, vacant positions, or new professions in the IT, innovation and digital environment.
To allow them to meet the requirements of the future even more effectively, selected individual areas of RBI are
already operating in new agile settings (framework/environment) with digital tasks. This is based on the principle
that skills from the IT environment – like handling volumes of data or using agile methods like Scrum or Kanban –
will become increasingly relevant for banks in the future. The resulting new skills profiles are already being
reflected in revised job postings for new positions in these areas.
More to discover… €€ SALARY & CASH BENEFITS
HEALTH
Raiffeisen Bank International | Sustainability Report 2018
As well as being strengthened through interactivity,
communication is actively maintained through on-site
conversations and direct exchanges with students and
graduates. This takes place at educational institutions
during career fairs and training days (e.g. “Technical
college meets economy” at the technical colleges bfi
Wien, HTL Pinkafeld), guest lectures and assignments
(e.g. FH Krems, FH Wiener Neustadt, WU Wien) as
well as during networking events (e.g. high potential
day 18).
A very different kind of company presentation and interaction was employed for the first time at the “long night of
companies”. RBI opened its doors and gave students from various disciplines an insight into the workplace of a
digital bank.
Employer branding can also be aimed at employees. For example, the
internal communication campaign “MyBenefits” highlighted RBI’s range
of services as an employer – partially to arouse curiosity, and partly to
strengthen our employees’ knowledge and awareness of the range and
variety of services and benefits that go hand in hand with their job in order
to ensure that we remain attractive as an employer.
Career Calling, © Ulrike Mikovits
MyBenefi ts
RETIREMENT PROVISION
FLEXIBLE WORKING
CANTEENS
BANKING TERMS
PUBLIC TRANSPORT
DISCOUNTS
FITNESS
INSURANCE
DEVELOPMENT
CHILDCARE
Find RBI‘s benefi ts on:
www.rbi-mybenefi ts.com
MyBenefits –
Photo Contest
www.rbi-mybenefits.com
Win an iPad!
MyBenefits, © RBI AG