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Visual implementation of the Report
For the first time, the 2011/2012 Sustainability Report ushered in the concept of giving our report layout a socially
relevant character. Over the years this has given certain artists and amateurs an opportunity to present their
works as part of the report layout. A wide range of different images and photographs have now graced the
cover and the chapter pages of the respective reports.
In looking for new artists for the latest Sustainability Report, we came across the photography club of the Raiffeisen
companies in Vienna. It has existed in its current form since spring 2017 and has since grown to over 70 members.
The club was formed by RBI employee Ulf Wallmann to promote an unofficial dialog and exchange on the subject
of photography between employees of RBI, Landesbank NÖ-Wien, and their subsidiaries.
All Raiffeisen employees in Vienna are invited to join the club activities (socializing, photography walks, workshops
on studio photography), which are intended for experts and photo-enthusiastic beginners alike.
The assignment for the 2018 Sustainability Report was not an easy one: to find compelling images that capture
the topic of sustainability and its strategic focal points with respect to the reporting topic of digitization. The
subjects addressed by the photography club were intended to show how offline relationships with Raiffeisen
customers – private customers, SMEs, farmers and key accounts – are being preserved as an important pillar of
the Raiffeisen culture even in today’s networked digital world. After all, Raiffeisen has had deep roots in Austria
for a very long time, and RBI’s network banks in CEE are tightly linked to the local economy. The selected images
are a mixture of impressions of the country, its culture and handicraft combined with a slightly exaggerated take
on how the “Raiffeisen banker” identifies with them.
Finding a photographic way in to the topic of sustainability in a digital future was a challenge. The elements
symbolizing digitization were added afterwards, and the members of the photography club wanted their
images to make it clear that they are amateur photographers. The club therefore decided to concentrate on the
sustainable, down-to-earth, people-oriented values that Raiffeisen has represented for over 130 years.
We would like to thank the photography team for their hard work. They were:
Caliopi-Ionela Galindo-Trigos, RBI Annemarie Heyblom, RBI Stefan Ißmer, RBI
Raiffeisen Bank International | Sustainability Report 2018