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Employees can learn different techniques for dealing with stress through full-day, classroom training as well as in
the form of e-learning. In 2017, the bank expanded the insurance portfolio, which offers additional services to its
employees in the areas of supplemental health, travel and accident insurance.
HR marketing
Recruitment & Employer Branding at the Vienna sites
In 2017, the focal point in recruitment and HR marketing was the MINT (mathematics, informatics, natural sciences
and technology) sector. The core of our employer branding strategy remains communication, interaction and
direct exchanges with students, young talents and graduates at different points of contact. Implementation
activities were mainly based on two pillars: Strengthening both our online and our “on-site” presence.
The redesign of the career page, RBI’s most important online conveyor of our employer image, has made it more
user-friendly by adopting a “responsive web design.” It also offers clearer and more compact information about
RBI AG and its subsidiaries as employers as well as about employer benefits, vacant positions and the application
process. RBI employees tell of new job profiles in the IT and digital environment, career paths as well as company
and work culture. Electronic communication with applicants was also modernized. Additionally, through several
online marketing campaigns, we successfully presented ourselves as an appealing, digital-banking-future sector
employer to young professionals, technical experts and IT specialists.
Furthermore, we “live” communication primarily through on site conversations and direct exchanges with students
and graduates. This takes place at educational institutions during career fairs and training days (e.g. “Technical
college meets economy” at the technical colleges bfi Wien, HTL Pinkafeld), guest lectures and assignments (e.g.
FH Krems, FH Wiener Neustadt, WU Wien) as well as during networking events (e.g. high potential day 17).
At TUday17 and the career fair at FH Hagenberg, RBI employees and managers answered the many questions
posed by interested MINT students and graduates about careers, part time and internship opportunities. During
Austria’s largest career fair, “CareerCalling17,” the “Raiffeisen booth” was visited mainly by business students and
graduates of the University for Economics and Business Administration who received information from representatives
of RBI and other companies in the Raiffeisen Banking Group. In the coming year, students will be invited to a very
special event at RBI AG: We will be opening our door during the “long night of companies” and offer insight into
the workplace of a “digital bank.”
Additionally, the bank strives to intensify and expand cooperation, sponsorships and partnerships with technical
universities, to familiarize students and graduates with new kinds of work positions as well as diverse career
opportunities in the IT environment of a digital bank. An effective way of binding students to RBI AG as an
employer remains to actively support bachelor and master theses and mentor seminar theses.
Another sustainable investment in the expansion and further development of the trainee program for business
students has paid off: In 2017, RBI AG was granted the “excellent trainee program” award for its trainee program
“Corporate Finance.” This label and the “TraineeNet award,” an award for companies offering particularly
high-quality trainee programs, were bestowed during the TraineeNet Convention 2017 on September 8, 2017.
The organizer, “TraineeNet,” a platform of trainees from about 50 Austrian companies, was pleased with the
great turnout. As a long-standing partner of TraineeNet, some RBI trainees also contributed actively to the success
of this convention. In 2017, among economics students, RBI AG again is one of the Top 10 most appealing
employers in Austria. (Source: https://universumglobal.com/rankings/company/raiffeisen-bank-international/)
In another survey of students in Austria, the “Graduate Barometer 2017” of trendence, a research institute for
employer branding, RBI AG was able to secure second place among the “Best University Marketing Economics”
and is the only bank in the top 3. (Source: https://https://www.trendence.com/en/home/trendence-intern/
aktuelle-meldungen-detail.html)
Raiffeisen Bank International | Sustainability Report 2017