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Southeastern Europe (SEE)
Raiffeisen BANK dd Bosna i Hercegovina achieved a place among the “Top three most attractive employers in
the financial sector” on Posao.ba out of 742 participating companies. To further strengthen this positioning, the
bank is actively represented at job fairs and with guest speakers at university events. The bank has also concluded
agreements for a one-year trainee program with the business faculty as well as the student law union at the
university in Sarajevo. This allowed 33 students to complete practical internships in various business units of the
bank, gaining professional experience and making them interesting candidates for future recruiting by the bank.
Many of our network banks put increased focus in 2017 on developing their employer brand, including
Raiffeisenbank (Bulgaria) EAD, which carried out a broadly based employer branding campaign across various
social media platforms. Together with other measures, this led to a clear increase in the number of visitors to the
career page of the bank as well as significant growth in the number of external applications.
Raiffeisenbank Austria d.d. in Croatia revised its entire approach to appealing to applicants. It also established
new recruiting channels in social media such as Facebook and LinkedIn. The internal HR software was also
adapted to the new recruitment processes and linked with a new career page that very clearly conveys the new
employer branding. In the past year, the bank received the “Employer Partner Certificate” for outstanding work in
human resources management for the third time in a row.
The topic of collaboration with student organizations and universities was a clear focus in 2017 at Raiffeisen
Bank S.A. in Romania. A total of twelve partnerships were entered into, accompanied by a range of activities,
such as guest talks at events, participation in job fairs and the holding of workshops on various topics on bank
premises. One of these was a hands-on workshop that gave 135 schoolchildren from various parts of the country
a closer look at the work of a branch employee at the bank counter.
Eastern Europe (EE)
Raiffeisen Involve Internship, © AO Raiffeisenbank
Raiffeisen Bank International | Sustainability Report 2017
AO Raiffeisenbank in Russia heavily expanded its
presence in social networks in 2017 to include the
locally most popular online portal and worked on
creation of a new career page that should be
published in the coming months. Multiple employer
branding initiatives were implemented with a series of
events for university students and graduates in which
new technological challenges were discussed in
conferences with 400 students under the title of “You,
the bank and the digital revolution”. In addition, the
bank hosted conferences with presentation topics that
were particularly aimed at IT graduates and at which
170 participants worked through case studies from
everyday banking experiences. The program
“Raiffeisen Involve Internship”, which started in the previous year with the goal of offering top graduates a career
entry at one of the leading banks, was successfully continued. In 2017, 30 interns were given contracts for the
twelve-month program. For 2018, a total of 33 new interns are expected to be accepted into the program.